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  1. Dictionary
    focus group
    /ˈfəʊkəs ɡruːp/

    noun

    • 1. a group of people assembled to participate in a discussion about a product before it is launched, or to provide feedback on a political campaign, television series, etc.
  2. Dec 10, 2021 · A focus group is a research method that brings together a small group of people to answer questions in a moderated setting. The group is chosen due to predefined demographic traits, and the questions are designed to shed light on a topic of interest.

  3. Dec 22, 2023 · A focus group is a that involves facilitating a small group discussion with participants who share common characteristics or experiences that are relevant to the research topic. The goal is to gain insights through group conversation and observation of dynamics.

  4. Mar 26, 2024 · A focus group is a carefully planned discussion involving a small number of participants who share their opinions and attitudes about a specific topic.

  5. Jun 22, 2023 · A focus group is a qualitative research method used in market research and social sciences, where a small group of people, typically 6 to 10 individuals, participate in a guided discussion about a particular topic. Learn more about focus group with examples, questions and best practices.

  6. en.wikipedia.org › wiki › Focus_groupFocus group - Wikipedia

    A focus group is a group interview involving a small number (sometimes up to ten) of demographically predefined participants. Their reactions to specific researcher/evaluator-posed questions are studied.

  7. A focus group is defined as a qualitative research method that involves a small, diverse group of participants discussing a specific topic guided by a facilitator. This method is particularly valuable for exploring attitudes, perceptions, and experiences within a social context.

  8. FOCUS GROUP definition: 1. a group of people who have been brought together to discuss a particular subject in order to…. Learn more.

  9. focus group, gathering of a small number of individuals who share common interests in specific issues or events and who are asked to take part in an interactive discussion. Focus groups typically are used to understand how people with common interests feel and think about an issue, a product, a service, or an idea.

  10. Focus groups are a particular and special form of interviewing in which the interview asks focused questions of a group of persons, optimally between five and eight. This group can be close friends, family members, or complete strangers. They can have a lot in common or nothing in common.

  11. Jul 31, 2022 · Definition: A focus group is a qualitative, attitudinal research method in which a facilitator conducts a meeting or workshop (typically about 1–2 hours long) with a group of 6–9 people to discuss issues and concerns about their experiences with a product or service.