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  1. With the desire to play a more active role in the societal implementation of eVTOLs, rejoined Honda in 2020 and is involved in the development of eVTOL aircraft. 「The Power of Dreams How we move you.」The official Honda global web site for information on Honda Motor and its subsidiaries and affiliates.

  2. Honda Global Brand Slogan – The Power of Dreams – expresses that the dreams of each and every one of us working together at Honda have always been the driving force of Honda. Our creative power fueled by our dreams will generate the value which we provides customers.

  3. Believing in the limitless power of dreams, Honda continues to be the “power” that supports the realization of people’s dreams. The starting point of Honda was the founder’s strong desire to help people with our own technology.

  4. Corporate Profile. Top Message. In order to continue to be a company society wants to exist, Honda aims to become the “power” that supports people around the world who are trying to do things based on their own initiative. Since its founding, Honda has been driven by its “dreams.”

  5. At Honda, The Power of Dreams drives us to create intelligent products that enhance mobility and increase the joy in people’s lives. We continue to draw inspiration from the visionary ideas of our namesake, Soichiro Honda.

  6. Those dreams continue as Honda brings them to life and moves society forward. Honda believes in The Power of Dreams. But believing isn’t enough. As Soichiro Honda said: “Action without philosophy is a lethal weapon; philosophy without action is worthless.” HONDA PHILOSOPHY

  7. discover our brand vision, heritage and what propels the power of dreams. In our continued quest in the advancement of mobility to steer the improvement of everyone’s daily lives, we will focus our efforts in three key areas – mobility, robotics and AI.