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The Shell brand. For more than 100 years the word Shell, our pecten emblem and distinctive red and yellow colours have visualised the Shell brand and promoted our values and the quality of our products and services all over the world.
Oct 4, 2024 · Throughout its long and bright history, the Shell corporation has changed its logo about ten times, with the original version depicting a horizontally laying shell in black-and-white, and the latest redesign, held in 1995, introducing a bold and intense yellow and red scallop shell above the extended red logotype.
Apr 16, 2024 · 1900 – 1904. The debut Shell logo is a solitary mollusk shell. It has a classic look: oval, with a slightly protruding center. Thanks to the play of black and white, designers conveyed a rough texture, depicting it as uneven dots. The alternation of opposite-colored stripes forming a ribbed surface is also clearly visible on the shell.
Shell’s yellow and red scallop shell logo is one of the most recognisable symbols in the world, but it actually started life as a black and white mussel shell. This design was trademarked in 1900 and is the oldest of 22,000+ trademarks owned by Shell.
Dec 11, 2023 · Originally, the logo featured a simple black and white design with the word “Shell” written in a bold, uppercase font. Over the years, this design evolved to incorporate more elements, reflecting the global reach and diverse product offerings of the company.
Apr 30, 2008 · The Shell logo originated in the Graham family coat of arms, which includes three scallop shells, representing St James and in recognition of pilgrimage to Compostella in Galicia.
Dec 19, 2023 · Loewy's Shell. Raymond Loewy's 1971 logo for British oil giant Shell. The origin of the Shell logo dates back to the corporation’s founding, when Marcus Samuel Junior formed The Shell Transport and Trading Company.
