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DoubleClick Digital Marketing. DoubleClick Digital Marketing (DDM) is an integrated ad technology platform that enables advertisers to more effectively create, manage and grow high-impact digital marketing campaigns. DDM brings together world-class solutions to help buyers run holistic programs across multiple channels. DDM solutions include:
DoubleClick Bid Manager is now Display & Video 360, a product that brings together planning, creative, buying, and measurement features into a single tool. DoubleClick Search is now named Search Ads 360. DoubleClick Campaign Manager and DoubleClick Studio are now named Campaign Manager and Studio, respectively.
Display & Video 360 is the evolution and consolidation of DoubleClick Bid Manager, Campaign Manager, Studio, and Audience Center. It offers a single tool for planning campaigns, designing and managing creative, organizing and applying audience data, finding and buying inventory, and measuring and optimizing campaigns.
If you notice googleads.g.doubleclick.net appearing in your reports, check to see if auto-tagging is turned on in your Google Ads account, and that your own campaign variables are labeled correctly. Similarly, referrals from tpc.googlesyndication.com are clicks on ads showing on the Google Ad Manager network. Related resources
The complete set of products in Google Marketing Platform work together to help you plan, buy, measure, and optimize digital media and customer experiences in one place. Google Marketing Platform launched to current DoubleClick and Google Analytics 360 Suite customers starting on July 24, 2018. Click on the sections below to learn more.
Als googleads.g.doubleclick.net voorkomt in uw rapporten, controleert u of autotagging is ingeschakeld in uw Google Ads-account en of uw eigen campagnevariabelen correct zijn gelabeld. Verwijzingen van tpc.googlesyndication.com zijn klikken op uw advertenties die worden weergegeven in het Google Ad Manager-netwerk. Gerelateerde bronnen
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While you are signed in to your Google Account, My Ad Center controls whether ads are personalized on Google services and partner sites and apps. To turn on or off personalized ads when you’re signed in to your Google Account: Go to My Ad Center. Select On or Off, next to "Personalized ads." Confirm your selection.
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