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  1. en.wikipedia.org › wiki › AQuantiveaQuantive - Wikipedia

    aQuantive, Inc. was the parent company of a group of three digital marketing service and technology companies: Avenue A/Razorfish, Atlas Solutions, and DRIVE Performance Solutions. Based in Seattle, Washington, the company was founded in 1997.

  2. www.geekwire.com › 2019 › hidden-legacy-aquantive-microsoftsThe hidden legacy of aQuantive: How Microsoft's $6B loss ... -...

    Aug 21, 2019 · How did aQuantive, a failed acquisition by Microsoft in 2007, become a catalyst for the Seattle tech industry? Learn about the history, culture and legacy of the ad tech firm and its former employees who went on to found or lead startups.

  3. www.seattletimes.com › business › microsoft-closes-6-billionMicrosoft closes $6 billion purchase of aQuantive

    Aug 13, 2007 · Microsoft today completed its its $6 billion acquisition of Seattle-based digital advertising leader aQuantive. The deal was announced May 18 and aQuantive shareholders voted Thursday to approve...

  4. microsoft.fandom.com › wiki › AQuantiveaQuantive | Microsoft Wiki | Fandom

    aQuantive, Inc. was the parent company of a group of three digital marketing service and technology companies: Avenue A/Razorfish, Atlas Solutions, and DRIVE Performance Solutions. Based in Seattle, Washington, the company was founded in 1997.

  5. news.microsoft.com › 18 › microsoft-to-acquire-aquantive-incMicrosoft to Acquire aQuantive, Inc. - Stories

    May 18, 2007 · Microsoft announced in 2007 that it would buy aQuantive, a digital marketing company, for $6 billion. The deal aimed to create a world-class Internet-wide advertising platform and services for advertisers, agencies and publishers.

  6. money.cnn.com › 2012/07/02 › technologyMicrosoft's $6 billion aQuantive whoopsie - Jul. 2, 2012 - CNN...

    Jul 12, 2012 · Microsoft takes a $6.2 billion writedown on aQuantive, an online advertising company that never improved its fortunes.

  7. www.cnet.com › microsoft-closes-6-billion-aquantive-buyMicrosoft closes $6 billion Aquantive buy - CNET

    Aug 13, 2007 · Microsoft has completed the largest purchase in its history, sealing its $6 billion takeover of Internet advertising firm Aquantive. The software maker closed the deal on Friday, according to a...