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  1. A Tumblr girl is a specific kind of young woman that actively uses the social media website Tumblr. Typically, Tumblr girls are considered attractive, are interested in fashion, post many photographs of themselves, and have a distinctive aesthetic sensibility associated with hipsterism.

  2. The ‘Tumblr Girl’ look, also known as ‘indie sleaze’ was a visual craved by many at the time. She represented a seemingly effortless persona, evidenced by simple items of clothing in muted tones, often bold with coloured hair and dark makeup, and ‘authentic’ with polaroid cameras and classic rock band tees.

  3. The Tumblr girl aesthetic is often associated with hipsterism and is popular among young women. Who started the Tumblr girl trend? The Tumblr girl trend is believed to have started on the Tumblr platform itself, with young women sharing photos of themselves and their outfits.

  4. With trends now circling through 5- to 10-year cycles, the Tumblr girl, anchored by millennial and Gen Z teenagehood nostalgia, naturally resurfaced. What does it look like?

  5. The modern-day discussions about the Tumblr Girl focus heavily on her Tumblr outfits and her Tumblr aesthetic. Fashion magazines have been running headlines since 2022, promising the return...

  6. If you’re tempted to dig that Twee, Tumblr Girl fit-and-flare out of your closet, blame TikTok and Instagram. Millennials and Gen-Zs are revisiting indie pop, grunge fashion, and the early 2010s Tumblr Girl aesthetic — the simpler days, if you will.

  7. At the moment, Gen Z can’t seem to get enough of the aughts—just look at the overflow of TikTok videos dedicated to recreating Y2K fashion, or Vogue ’s recent bold declaration that “the 2014...

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