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Xiaohongshu (Chinese: 小红书; pinyin: xiǎohóngshū; lit. 'little red book'; also known as RED, [1] [2] REDnote, [3] or more commonly known as xhs [4] [5]) is a social media and e-commerce platform.
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in 2012, the text XHS has changed
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Feb 17, 2023 · Xiao Hong Shu (小红书) was founded in Shanghai in 2013. The platform's name means 'little red book' in Chinese and, according to the founders, has nothing to do with the famous booklet of Mao Zedong's quotations. In English, they simply call their platform RED. For this article, we'll stick with 'XHS.'