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  1. Google Ads offers various ways to reach and convert customers online with Performance Max, a new campaign type powered by Google AI. However, Google Ads is not free and requires a budget and inputs to optimize your ROI.

    • Goals

      Google Ads helps you figure out what marketing goals matter...

    • Campaigns & tools

      To make the most out of Google’s AI, use broad match with...

    • Expert support

      Schedule your 1-to-1 call or chat within the first 30 days...

    • Performance Max

      You provide your marketing goal, ad assets, and budget, and...

    • Video

      Share what makes your business unique with a free YouTube...

    • App

      Promote your app across Google's largest properties with App...

    • Smart

      Advertise on Google Search, Google Maps, Gmail, YouTube, and...

    • Measurement

      Powered by Google’s AI and integrated into your reporting...

  2. Skillshop. Free Google Ads training for every kind of advertiser. No matter your role, learn how to get the most out of Google Ads through e-learning designed by platform experts. Get started. Grow your business. Achieve your marketing goals and connect with more customers in the moments that matter. Class starts on your schedule.

  3. Learn how to use Keyword Planner to discover, research, and plan your keywords for Google Ads. Get started with a free tool that helps you find the right keywords for your business and budget.

  4. Grow your business with Google Ads. Get in front of millions of customers when they're searching for businesses like yours on Google Search, YouTube, Maps and more. Sign Up Today. Or get...

  5. Learn how to create, set up, and launch a Google Ads campaign in 5 simple steps. Find out how to choose your goal, audience, budget, and ad format, and get tips from Google Ads experts.

  6. To help you get started, Google Ads comes with a free tool called the Keyword Planner, which generates a sample list of keywords for your campaigns. (We recommend reviewing the suggestions...

  7. Jun 2, 2016 · Learn how to use Google Ads (formerly AdWords) with these easy and free online guides, videos, and courses. Find out how to set up campaigns, write ads, bid on keywords, and optimize your account.