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- Dictionaryimpression/ɪmˈprɛʃn/
noun
- 1. an idea, feeling, or opinion about something or someone, especially one formed without conscious thought or on the basis of little evidence: "his first impressions of Manchester were very positive" Similar
- 2. an imitation of a person or thing, done to entertain: "he did an impression of Shirley Bassey" Similar
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Impressions: Definition. How often your ad is shown. An impression is counted each time your ad is shown on a search result page or other site on the Google Network. Note: If your ad or keywords aren't receiving enough impressions, read Issues with fluctuating impressions. Each time your ad appears on Google or the Google Network, it's counted ...
Impression share. Impression share (IS) is the percentage of impressions that your ads receive compared to the total number of impressions that your ads could get. Impression share = impressions / total eligible impressions. Eligible impressions are estimated using many factors, including targeting settings, approval statuses, and quality.
Impressions: Definition. How often your ad is shown. An impression is counted each time your ad is shown on a search result page or other site on the Google Network. Please note: If your ad or keywords aren't receiving enough impressions, read Issues with fluctuating impressions. Each time your ad appears on Google or the Google Network, it's ...
A viewer should've at least one impression from the video sequence for an impression from outside the sequence to be included here. Keep in mind that this metric also includes impressions from Display & Video 360 accounts linked to your Google Ads account. Watch time and avg. watch time / impr; Learn more About watch time data for video campaigns.
Clickthrough rate (CTR) can be used to gauge how well your keywords and ads, and free listings, are performing. CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR. For example, if you had 5 clicks and 100 impressions, then your CTR would be 5%.
Downloaded impression: An impression is counted only after the ad has begun to download to the user's device. The AdSense "Impressions" metric uses the downloaded definition for all impressions. Note that the complementary ActiveView viewable metric is used to determine if users actually viewed the impressions. Give feedback about this article.
Google Ads counts a viewable video impression when at least 50% of the video ad creative appears within the viewable area of a user’s browser/app for 2 continuous seconds. However, for the “Vertical Video Ads” format, Google Ads measures the viewability of the player rather than the creative. Advertisers must opt-in to buying this format.
Percentage of viewable impressions out of all measurable impressions. Formula: (viewable impressions ∕ measurable impressions) × 100. For example, say the ads on your site had 100 measurable impressions. That means there were 100 impressions where Active View enabled tags were able to measure viewability.
Here are some general tips to help improve your impression share: Increase your campaign budget: It's important to remember that your budget controls how often an ad is shown, which can increase the percentage of total impressions that your ad shows for. Increase your bid: Raising your bid can improve the likelihood that your ad will show for a ...
Impression share metrics are reported separately for each campaign type and aren’t aggregated across the account. All impression share metrics are updated within 1–2 days. Data for impression share columns for Search Network and Display Network campaigns is available from October 2012 to the present. Impression share for Shopping campaigns ...
