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  1. Learn how to use Duolingo's logotype, logomark, and icon in different formats and contexts. See examples, clear space, minimum sizes, and best practices for each logo variant.

    • Typography

      It's bespoke to Duolingo, so no one else can use it. But...

    • Color

      This is the hue that the world associates with Duolingo....

    • Brand Family

      In the interest of legibility and consistency, ensure the...

    • Voice

      The Duolingo voice is how our brand personality comes...

    • Assets

      When creating Duolingo assets for marketing materials, we...

    • Style

      As with everything else we do at Duolingo, user-friendliness...

    • Resources

      This is a list of emoji that was compiled manually to be...

    • Duo

      Illustration Duo. Duo is quirky. There's no better way to...

  2. Learn how to use Duolingo's logos, colors, and illustration style across all communications and platforms. Download logos, fact sheets, images, and other assets from the press kit.

  3. Apr 4, 2024 · Learn how Duolingo's green owl mascot Duo evolved from a simple wordmark to a pop-culture phenomenon. Discover how the brand leveraged live appearances, stories, memes, and social media to make Duo the heart and soul of the Duolingo logo and brand.

  4. Jun 10, 2024 · Learn about the evolution and symbolism of the Duolingo logo, a popular language-learning app and website. See how the logo changed from a simple wordmark to a friendly owl with different expressions and colors.

  5. static.duolingo.com › images › aboutduolingo logo

    Title: duolingo_logo Created Date: 9/14/2012 12:33:51 PM

  6. Duolingo is a highly visual brand. Illustration is a key part of our visual identity, though photography helps us capture the millions of people learning on Duolingo in all their diversity. These guidelines help you capture our colorful, signature style.

  7. Aug 13, 2021 · This logo image consists only of simple geometric shapes or text. It does not meet the threshold of originality needed for copyright protection, and is therefore in the public domain . Although it is free of copyright restrictions, this image may still be subject to other restrictions .