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Learn what blue ocean strategy is, how it differs from red ocean strategy, and how to create and capture new market space. Explore the books, tools, and frameworks by the #1 management thinkers in the world.
- Blue Ocean Tools
Chan Kim and Renée Mauborgne have created a comprehensive...
- Blue Ocean Events
Check out some of the events that highlight how blue ocean...
- Contact Us
Get in touch with us! Do you need a blue ocean speaker at...
- Our Story
They culminated in our first book, Blue Ocean Strategy....
- A Business Strategy & Leadership Book
Recognized as one of the most iconic and impactful strategy...
- Blog
the blue ocean strategy practitioner program Transform your...
- Authors
INSEAD Professors W. Chan Kim and Renee Mauborgne authored...
- What Are Red And Blue Oceans
Professors Chan Kim and Renée Mauborgne introduced the...
- Blue Ocean Tools
This web page is about household finance, investing, retirement, companies and biographies. It does not mention blue ocean strategy, a business concept that aims to create uncontested market space and make competition irrelevant.
3 days ago · The goal of a Blue Ocean Strategy is for organizations to find and develop “blue oceans” (uncontested, growing markets) and avoid “red oceans” (overdeveloped, saturated markets). A company will have more success, fewer risks, and increased profits in a blue ocean market.
Blue Ocean Strategy is a book published in 2005 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, [1] and the name of the marketing theory detailed on the book.
Learn how Cirque du Soleil, eBay, and other companies created blue oceans of new and profitable markets by breaking the rules of competition. Blue ocean strategy is a framework for making demand rather than fighting over it, and it can help you grow faster and stronger than your rivals.
Mar 20, 2024 · Learn how to create and capture uncontested markets and unlock vast growth opportunities with Blue Ocean Strategy. Explore the frameworks, tools, examples, and history of this innovative approach to business strategy.
WHAT IS BLUE OCEAN STRATEGY? The market universe is composed of two types of oceans: red oceans and blue oceans. Learn what separates them and why understanding the difference can transform your organization. LEARN MORE. HOW TO SHIFT FROM RED OCEANS TO BLUE OCEANS?
