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Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
Creating blue oceans builds brands. So powerful is blue ocean strategy, in fact, that a blue ocean strategic move can create brand equity that lasts for decades.
Blue Ocean Strategy is a strategic business framework in which companies achieve superior market positions by creating new and uncontested market spaces (aka “blue oceans”) instead of competing in existing and competition-saturated markets (aka “red oceans”).
The goal of a Blue Ocean Strategy is for organizations to find and develop “blue oceans” (uncontested, growing markets) and avoid “red oceans” (overdeveloped, saturated markets). A company will have more success, fewer risks, and increased profits in a blue ocean market.
Mar 20, 2024 · By definition, “Blue Ocean Strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. It is about creating and capturing uncontested market space, thereby making the competition irrelevant.
May 31, 2023 · Blue ocean strategy is a landmark business idea – first introduced in 2004 in an HBR article. But its co-creator Renée Mauborgne, a professor of strategy and management at INSEAD, tells...
Nov 30, 2023 · Blue Ocean Strategy is defined as a revolutionary business approach that blends the art of differentiation and cost-effectiveness to pioneer uncharted market spaces, spawning unprecedented demand. Learn more about the blue ocean strategy examples and framework.
WHAT IS BLUE OCEAN STRATEGY? The market universe is composed of two types of oceans: red oceans and blue oceans. Learn what separates them and why understanding the difference can transform your organization. LEARN MORE. HOW TO SHIFT FROM RED OCEANS TO BLUE OCEANS?
Jun 30, 2022 · Since blue ocean strategies require identifying untapped markets, and sometimes reinventing the market itself, a blue ocean strategy is a high-risk play that does not always pay off. When...
It draws on our research on blue ocean strategy, our model for creating new market space by converting noncustomers into customers, and applies its concepts and analytic frameworks to help...
