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Aug 18, 2015 · Burberry’s Japan business became a problem in this transformation, since Burberry’s Japan business was not Burberry’s business at all, but Sanyo Shokai’s, and therefore was independently run by Sanyo Shokai with its own Japan-only products and sub-brands Burberry Blue Label and Burberry Black Label.
Aug 20, 2015 · Not only did Sanyo Shokai import Burberry products to Japan, but Sanyo Shokai also developed two enormously successful sub-brands for Burberry in Japan: Burberry Blue Label and Burberry Black Label. And Sanyo Shokai kept transferring substantial royalties/license fees to Burberry’s headquarters.
May 19, 2014 · LONDON — In a strategic move aimed at safeguarding its image — and business — in Japan, Burberry has inked a new license with Sanyo Shokai Ltd. for its Blue and Black label collections.
Oct 15, 2015 · Enter a Japanese department store today and you are likely find Burberry Black Label and Burberry Blue Label—lines not produced anywhere else in the world. In 1970, Sanyo-Shokai licensed the UK-based Burberry brand.
BLUE LABEL / BLACK LABEL・Crestbridge Harajuku Main Store is a place where you can feel the brand’s concept of "BRITISH INSPIRATION, CONTEMPORARY STYLE", and this is a store that expresses the brand's world views.
Jul 27, 2015 · Until the end of last month, Burberry operated two distinctly non-luxury labels, Burberry Blue and Burberry Black, in Japan. These collections were completely separate from the global Burberry collections and sold at more accessible price points at odds with the core brand’s luxury positioning.