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  1. Use a private browsing window to sign in. Learn more about using Guest mode. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking...

    • Google Analytics

      Google Analytics gives you the tools you need to better...

    • Features

      See your Ads data together with your website and app...

  2. Learn how to create an Analytics account, a property, and a data stream for your website or app. Follow the steps to add the Google Analytics code, configure the data-sharing settings, and choose your industry category and business size.

  3. Learn how to sign in to your Analytics account from google.com/analytics or from your Google Ads account. Find out how to manage your accounts, properties, and views, and troubleshoot common issues.

  4. Google Analytics helps you understand your customers across devices and platforms, and improve your marketing ROI with machine learning and integrations. Learn how to get started, see the benefits and features, and explore the resources and case studies.

  5. Learn how to set up, access, and manage Google Analytics for your website or app. Find out how to use reports, conversions, and Google Ads integration to improve your marketing efforts.

  6. Learn about the features of Google Analytics, a tool that helps you understand and improve your site or app performance. Explore reporting, data collection, analysis, and integration options for your analytics account.

  7. Learn how to create a free account and set up the next generation of Google Analytics in four steps. The new Analytics helps you understand customer journeys across multiple touchpoints and optimize your marketing ROI.

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