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13 hours ago · Yang shared the statement on Xiaohongshu, but online observers quickly pointed out that the author was a fan group of Lisa and not from the singer’s company, Lloud.
Jun 7, 2024 · The 28-year-old is among the many young people in China using the social media platform Xiaohongshu (known in English as RED) to go on live-streamed blind dates.
Jun 12, 2024 · But what makes Xiaohongshu the darling of international brands, and more importantly, how can they harness its power to the fullest? This guide unveils the strategies that can help foreign brands thrive on Xiaohongshu to capture the hearts and minds of Chinese consumers.
Jun 8, 2024 · Xiaohongshu’s Gender Demographics: A Changing Environment The best place to begin with Xiaohongshu is the gender demographics of its user base. Back in 2013, the app started out with women as its core audience, which may be due its early focus on fashion, beauty, and health trends.
Jun 5, 2024 · What are the New Content Trends on Xiaohongshu? 1. High Engagement for Travel-related Content. 2. Stress Management Products and Services. 3. Moving Away from Top-tier and Mega KOLs. 4. Xiaohongshu Users Rely on Reviews and Recommendations. 5. Surge in Body and Beauty Care Searches. 6. Expansion of Xiaohongshu’s Core User Groups. 7.
Jun 15, 2024 · Alibaba Group Holding said it is seeing "encouraging" user engagement and merchant growth during the 618 midyear online shopping festival, as rival Xiaohongshu, China's answer to Instagram,...
Jun 3, 2024 · The number of livestreaming orders on Xiaohongshu increased by 8.2 times compared to last year's 618. Image: Xiaohongshu. Taobao and JD.com change the game for 618. Chinese e-commerce platforms are switching things up, however, by eliminating their pre-sale period and shifting to shorter spot sales (which are more like flash sales).
