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6 days ago · [Popular picks] The best of Xiaohongshu content. Discover the warmth of the community, find inspiration in the small moments in everyday life, and learn about the latest trending topics and...
Xiaohongshu (Chinese: 小红书; pinyin: xiǎohóngshū; lit. 'Little Red Book'), also known as RED , [1] [2] is a social media and e-commerce platform. It has been described as "China's answer to Instagram ", [3] and is sometimes referred to as " Chinese Instagram ".
Mar 13, 2024 · Overview of Little Red Book (Xiaohongshu): Often referred to as the Chinese Instagram, Little Red Book is a social media and e-commerce platform focusing on user-generated content in fashion, beauty, and lifestyle. It targets urban women aged 18 to 35 and has become a favorite among Chinese consumers.
Feb 9, 2023 · Described as China’s Instagram, XiaoHongShu (小红书) or “Little Red Book” is a social media and e-commerce platform. On XiaoHongShu, users can share lifestyle, shopping experiences and creative content using a variety of formats including photos, text, videos and livestreaming.
Mar 8, 2022 · Here's how it works. Weilun Soon. Mar 8, 2022, 1:31 AM PST. Xiaohongshu has finessed its approach to influencer marketing and ecommerce, experts say. In this photo, exhibitors of Suzhou...
Dec 29, 2023 · Xiaohongshu has an impressive user base of 200 million monthly active users (MAUs) in China and has garnered registrations from 140,000 brands. For foreign brands aiming to enhance their presence and connect with Chinese consumers effectively, Xiaohongshu is undoubtedly the go-to platform.
Mar 16, 2020 · A Chinese social media platform that blends shopping, e-commerce, user-generated content and reviews, Xiaohongshu (known in English as Little Red Book), was founded in 2013 by Charlwin Mao and ...
Xiaohongshu, also internationally known as "Red" is China's top how-to guide and e-commerce platform for all things fashion and beauty. Xiaohongshu literally translates into "Little Red Book". Xiaohongshu is often referenced as a combination of Pinterest, Instagram and Amazon combined.
Mar 16, 2016 · But this one is a Shanghai-based shopping app that, in just two years, has attracted 15 million consumers and $200m in annual merchandise sales. And already it's raised $120m at a $1bn valuation ...
