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  1. analytics.google.com › analytics › attributionanalytics.google.com

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    • Google Analytics

      Google Analytics lets you measure your advertising ROI as...

    • Analytics Help

      Explore Google Analytics 4, the next generation of Analytics...

  2. Learn how to create a Google Analytics 4 property, add a data stream, and install the Google tag for your website or app. Find out how to use enhanced measurement, Firebase, and CMS integrations.

  3. Google Analytics Certification. Earn a Google Analytics Certification by demonstrating your understanding of Google Analytics 4 properties, including how to set up and structure a property, and use various reporting tools and features. Get certified by passing the assessment. Path; Duration 4.6h Rating 4.6 Intermediate; Award

  4. Learn how to switch from Universal Analytics to Google Analytics 4, the new version of Analytics that provides actionable, privacy-safe customer insights. Follow the step-by-step guide, use the migration tools, and find the GA4 features for your use case.

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