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  1. Learn how to create a Google Analytics account and add a tracking code to your website to collect data. See how Analytics processes and reports the data to help you understand your business.

  2. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

  3. Discover how to set up Google Analytics for your website or app by creating a Google Analytics 4 property, adding a data stream, and adding your Google Analytics code.